Life Happens’ mission is to provide unbiased information that helps Americans make smart insurance decisions to protect their loved ones. Their work focuses on educating consumers about life, disability, and long-term care insurance—and how these financial tools, along with annuities, can help build a strong financial foundation.
Did you know that NAIFA members have access to co-branded content to support their marketing and client education efforts?
May is Disability Insurance Awareness Month. Life Happens created and coordinates the Disability Insurance Awareness Month (DIAM) campaign every May because disability insurance is arguably the most misunderstood of all major insurances. But, it doesn’t have to be.
It’s a month when the industry comes together to do something about the enormous gap that exists between Americans’ need for disability insurance and the actual coverage they have. Life Happens Tools & Resources - Diam 2026 Campaign Video Walkthrough
As a NAIFA member, you are also listed in the Life Happens “Find a Financial Professional” directory. With approximately 70,000 visits each month, this powerful tool increases your visibility and allows consumers to connect with you directly.
Not a member yet? Join today and start leveraging benefits like this right away: Join NAIFA